The Owner's Blind Spot.
The conversation most owners have never had about themselves.
You've spent years getting good at running the business. You've probably never spent the same kind of time looking at how you're wired and how that wiring shows up in your decisions, your team, and your blind spots. Owner's Blind Spot is the engagement that turns the instrument on you.
Most owners can describe everyone else on the team in detail. They can't describe themselves the same way.
You can list, off the top of your head, exactly who your salespeople are, what your foreman is good at, and where your branch manager keeps tripping over himself. You've seen them up close for years. The patterns are obvious.
Your own patterns are harder to see. You're inside them. Everything you do feels like "how things are" rather than "how I happen to do them." The avoidance habits that have shaped your company for the last decade are mostly invisible to you (because they feel like you, not like decisions).
Owner's Blind Spot uses the same instrument on you that we'd use on a candidate or a leadership hire. Then we have the conversation almost nobody has with you. About you.
Behavior work for landscape companies usually shows up in one of two forms. Certified consultants who know DISC inside and out but have never run a maintenance route. Or industry peers who've run plenty of routes but are working off gut.
Neither is enough by itself. The Maxwell DISC Method, certified and applied by somebody who's been in green industry for thirty years, is what this offering actually is. Same instrument the Fortune 500 uses. Different operator behind it.
Three deliverables. All about you.
Two assessments and a long conversation. The assessments are run on the Maxwell Leadership platform that the Fortune 500 uses for executives. The conversation is the part that turns the data into something you can actually act on.
The Entrepreneur Report
A full DISC profile combined with the Maxwell Leadership Entrepreneur framework. Seven entrepreneurial abilities scored against your wiring. Where your wiring helps you build. Where it gets in your way. What you naturally avoid and what that avoidance has been costing you.
- Full DISC behavioral profile
- Seven entrepreneurial abilities scored
- Strengths, avoidances, and where they collide
- Yours to keep. Returns to inform every later decision
The Sales Leader Report
A second report focused on how you lead a sales function (whether you have one formally or whether the selling has just sort of been you for the last fifteen years). Your selling style. How you'd lead people who sell. Where your wiring helps the top line and where it costs you deals you didn't know you were losing.
- Your selling style under pressure
- How you'd lead a sales team (and how you currently do)
- Buyer types you connect with and ones you struggle with
- Where your wiring is leaking revenue you can't see
The Debrief
A 90-minute Zoom session where we work both reports against the business you're actually running. Patterns you've seen for years suddenly have names. Avoidances you didn't know were costing you become visible. By the end of it you walk out with an action plan that's about you, not about the org chart.
- 90-minute private debrief, just you and me
- Both reports mapped against your actual operation
- Written action plan with 60- and 180-day checkpoints
- Two 45-minute follow-up sessions inside six months
For owners who are actually willing to look.
This is the offering where the buyer and the subject are the same person. That changes who it's right for. Some owners will read this page and immediately know it's the conversation they've been avoiding. Others will read it and decide they're not ready. Both are honest answers.
This is for you if
- You've worked on the business for years and want to work on yourself now
- The same patterns keep showing up in different parts of the business
- You suspect your wiring is what's holding the company back
- You want a conversation about you that isn't with your spouse or your therapist
- You can hear hard things without needing to defend yourself in the moment
This isn't for
- If you're looking for a personality test to confirm what you already believe about yourself, this isn't that.
- If you want a coach to be available on text every Tuesday, this is the wrong shape for that.
- If somebody else is asking you to do this, that's a different conversation worth having first.
- If you're in active crisis (divorce, health, addiction), the timing is probably wrong. The work needs steady ground.
- If the question is really about your team, not you, the door for that is Leadership Team Alignment.
From scoping call to action plan in about three weeks.
Scoping call
A 30-minute call. We get on the same page about what you're trying to understand, what you've already tried, and what a useful debrief would look like. The assessments get scheduled.
Both assessments
You take the Entrepreneur Report and the Sales Leader Report online. About 45 minutes total. Reports come back inside 72 hours. You get them ahead of the debrief so the prework can do its prework. Reading them sits with you for a few days.
The debrief
A 90-minute private Zoom. We work both reports against the actual business you're running. The action plan gets written. Checkpoint dates get set.
Follow-up sessions
Two 45-minute private calls. The action plan gets pressure-tested against what you've actually been doing. We adjust where the work is drifting. Wins get named, drift gets named. The plan stays current.
Annual revisit (available)
A year out, or whenever the work has moved enough to be worth rechecking, the engagement can be revisited at a lighter scope. Your wiring is mostly stable. What's changed is how you've been working with it.
A one-time engagement. Revisit it when the work asks for it.
Owner's Blind Spot is structured in two tiers. The initial engagement does the full assessment, debrief, and action plan. The annual revisit, available when the work has moved enough to be worth rechecking, runs at a lighter scope and a lower cost. Your wiring is mostly stable. What changes is what you've been doing with it.
Initial Engagement
Full engagement, both reports, debrief, action plan, follow-ups.
Annual Revisit
A year or more out. Lighter scope. The work, rechecked against where you've actually moved.
Final pricing within each range depends on the depth of the engagement and your timing. Book a call to see numbers calibrated to your situation.
You. The instrument. A real conversation about how you're wired.
Pick a time on the calendar. Thirty minutes. We'll talk about what you're trying to understand about yourself and whether Owner's Blind Spot is the right move (or whether something else fits better). No pitch deck. No homework. Just the conversation.
Prefer email? Reach out at paul@dimensionalpd.com
